Feb 18 - Mar 18 • Free for Everyone

From Problem to Pitch

Turn your idea into a startup in 5 weeks. A hands-on journey at SAA School of Management.

Wednesdays | 17:30 | Turin
SAA School of Management

The Curriculum

Feb 18
Session 01

Problem Discovery

Team formation. Fall in love with the problem, not the solution.

17:30 CET
SAA School of Management
Feb 25
Session 02

Validation Strategy

Market research & user interviews. Validate assumptions without code.

17:30 CET
SAA School of Management
Mar 04
Session 03

The Smoke Test

Launch your MVP. Test before you build. Measure real traction.

17:30 CET
SAA School of Management
Mar 11
Session 04

Storytelling & Pitch

Craft your narrative. Learn investor pitching and public speaking.

17:30 CET
SAA School of Management
Mar 18
Session 05

Pitch Practice

Simulation Day. Present to mentors and get brutal feedback.

17:30 CET
SAA School of Management
Mar 25
Session 06

Business Modeling

Design your business model canvas. Define how you will make money.

17:30 CET
SAA School of Management
Apr 01
Session 07

Legal & Compliance

Company formation, IP protection, and founder agreements.

17:30 CET
SAA School of Management
Apr 08
Session 08

Brand & Positioning

Define your brand identity. Learn how to stand out in a crowded market.

17:30 CET
SAA School of Management
Apr 15
Session 09

Go-To-Market Strategy

Plan your launch. Define specific channels to reach your early adopters.

17:30 CET
SAA School of Management
Apr 22
Session 010

Sales & Acquisition

Master B2B and B2C sales funnels. Convert initial leads into paying customers.

17:30 CET
SAA School of Management
Apr 29
Session 011

Product & UX/UI

Design user-centric flows. Move from a basic MVP to a lovable product.

17:30 CET
SAA School of Management
May 06
Session 012

Growth Hacking

Scalable marketing tactics. Optimize your conversion rates and reduce CAC.

17:30 CET
SAA School of Management
May 13
Session 013

Financial Modeling

Understand unit economics, burn rate, and build 3-year financial projections.

17:30 CET
SAA School of Management
May 20
Session 014

Fundraising Strategy

Venture capital, angel investors, and understanding term sheets.

17:30 CET
SAA School of Management
May 27
Session 015

Leadership & Culture

How to hire the right talent and build a resilient startup culture.

17:30 CET
SAA School of Management
Jun 03
Session 016

Final Pitch Polish

Refine your slide deck. Perfect your timing, body language, and delivery.

17:30 CET
SAA School of Management
Jun 10
Session 017

Demo Day

The ultimate test. Pitch live to real investors and the startup community.

17:30 CET
SAA School of Management
Official Certification

Earn Your Certificate

Receive an official certificate upon completion.

  • Validate your skills
  • Boost your CV
Condition 80% Attendance + Pitch
SAA SAS

Certificate of Completion

Startup Lab Program

This is to certify that

Your Name Here

Has successfully completed the 5-week intensive startup acceleration program, demonstrating proficiency in problem discovery, validation, and pitching.

Director
SAA Director
OFFICIAL
VERIFIED
2026
Mentors
Lead Mentor

Meet Your Mentors

Learn from the best. Our mentors have walked the path from idea to exit.

Mentor

Enrico Perpignano

Innovation Consultant

Connect
Mentor

Simone Martinelli &
Mobin Piri

Mentors & Researchers

Mentor

Filippo Chiariglione

Growth Hacker

Connect
Mentor

Francesco Ardito

Pitch Coach

Connect

Register Now

Join the 5-week journey. Seats are limited to ensure quality mentorship.

Takes less than 60 seconds